Vertu's new Android Luxury Smartphone Vertu Ti Unveiled at Rs.5.5 Lakhs

The company's flagship smartphone Vertu Ti unveiled with an eye watering price tag.

Vertu is a British-based manufacturer and retailer of luxury mobile phones established by Finnish mobile-phone manufacturer Nokia. In October 2012 Nokia sold Vertu to private equity group EQT VI. Being a luxury goods manufacturer, the common people might not have heard about it as frequently as Nokia. The flagship model of Vertu is called the Signature. Its key pad contains nearly 5 carats of ruby bearings. Vertu's new Android smartphone is handmade in England, at a price tag of nearly Rs.5,50,000/-(Five and a half Lakhs Indian rupees). Vertu has always been criticised as a tasteless delicacy. Usually the Vertu phones will not have good quality specs, considering its huge price tag.

Vertu Ti

The company's head of design Hutch Hutchinson defends the price – to – specs ratio saying "Vertu will never be at the bleeding edge of technology... it has to be about relevant technology and craftsmanship — it's not a disposable product." The Vertu Ti comes with a 3.7-inch WVGA display and a dual-core 1.7Ghz Snapdragon S4 processor, 1GB RAM and 64GB of in-built storage. It's got an 8MP camera capable of recording 1080p video and a 1.3MP front camera. It has twin LED flash too.

Software-wise, Vertu Ti makes use of Android 4.0 ICS with a custom UI. The device is encased in titanium and has a sapphire crystal display. Perry Oosting, Vertu's president and chief executive, said: "Vertu Ti is our most significant product for a decade". The device has a set of stereo speakers, tuned in collaboration with Bang & Olufsen.

Vertu Ti

The body of the phone consists of 184 individual parts and each unit has been built by one of the company's craftsmen in England. The side key on the left-hand side has an V-shaped in-set ruby to highlight the brand's traditional design language. But the most horrifying factor is that the luxury mobile phone has a face that only a mother can love! The Vertu Ti is heavier than any other smartphone available in the market. According to the company, it is 5 times stronger than the competition and the screen is 4 times harder to scratch. The Vertu Ti is expected to reach the market by this April.
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Last updated on 13-02-2013. Published on 13-02-2013.
Published by Mobiles4Sale in category News
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