Vertu is a British-based manufacturer and retailer of luxury mobile phones established by Finnish mobile-phone manufacturer Nokia. In October 2012 Nokia sold Vertu to private equity group EQT VI. Being a luxury goods manufacturer, the common people might not have heard about it as frequently as Nokia. The flagship model of Vertu is called the Signature. Its key pad contains nearly 5 carats of ruby bearings. Vertu's new Android smartphone is handmade in England, at a price tag of nearly Rs.5,50,000/-(Five and a half Lakhs Indian rupees). Vertu has always been criticised as a tasteless delicacy. Usually the Vertu phones will not have good quality specs, considering its huge price tag.
The company's head of design Hutch Hutchinson defends the price – to – specs ratio saying "Vertu will never be at the bleeding edge of technology... it has to be about relevant technology and craftsmanship — it's not a disposable product." The Vertu Ti comes with a 3.7-inch WVGA display and a dual-core 1.7Ghz Snapdragon S4 processor, 1GB RAM and 64GB of in-built storage. It's got an 8MP camera capable of recording 1080p video and a 1.3MP front camera. It has twin LED flash too.
Software-wise, Vertu Ti makes use of Android 4.0 ICS with a custom UI. The device is encased in titanium and has a sapphire crystal display. Perry Oosting, Vertu's president and chief executive, said: "Vertu Ti is our most significant product for a decade". The device has a set of stereo speakers, tuned in collaboration with Bang & Olufsen.
The body of the phone consists of 184 individual parts and each unit has been built by one of the company's craftsmen in England. The side key on the left-hand side has an V-shaped in-set ruby to highlight the brand's traditional design language. But the most horrifying factor is that the luxury mobile phone has a face that only a mother can love! The Vertu Ti is heavier than any other smartphone available in the market. According to the company, it is 5 times stronger than the competition and the screen is 4 times harder to scratch. The Vertu Ti is expected to reach the market by this April.
The company's flagship smartphone Vertu Ti unveiled with an eye watering price tag.
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