Motorola has launched their flagship smartphone, the Moto X.
Though Google had bought the company in 2012, Moto X is the first smartphone releasing from the company after the taking over. This adds the level of expectation from the handset. The Moto X can be said as the company's final attempt to come back to the smartphone market, where Apple and Samsung are ruling like Kings.
The USP of the Moto X smartphone is its option for customisation. The process of customisation goes beyond horizons with the Moto X smartphone. The Moto X phone will go on sale in the United States from the later half of the month of August. After that, we can expect its entry to the Indian shores too. Though the company has not revealed the official price of the smartphone, as per the rumours, the price of the Moto X smartphone will be something around 13,000/- rupees.
One thing is sure that the Moto X phone will not be a threat to the Apple or Samsung. Instead, it will have to fight with HTC, Nokia and BlackBerry smartphones initially. The customisation of the Moto X phone allows the user to select from 16 colours for the back, two for the front and seven accent colours for an undisclosed time period. The buyer can choose his/her favourite colour. The customised smartphone will reach him within four days, as per the claims of the company.
Though the Moto X will be priced above 10K, the company assures that they will be soon releasing a smartphone below the price range of the Moto X. As the Moto X does not include the latest version of the Android, the company must be right in promising another smartphone soon, with the latest Android OS and of course, a lesser expensive price tag.
It is really an interesting fact that the Motorola, the company owned by Google, does not have the access to the latest OS developed by Google. Is it Google's marketing tactics? So that the other manufacturers who use the Android OS will not feel that Google is giving preference to Motorola? We strongly doubt that.
Rick Osterloh, Motorola's senior vice present of product management, had explained about the features of the Moto X smartphone. According to him, "Our primary goal was comfort," and the goal resulted in the present display screen of the smartphone, he said. The screen size and technology "was the one the majority of smartphone users wanted to carry", he said. If he is true, the company had spent time studying people's hands to see which size feels the most comfortable for a user. The Moto X smartphone has a curved back, because, "your palm is not flat," Osterloh said.
The key features of the Motorola Moto X Smartphone are:
• 4.7" AMOLED Display
• Dual-core 1.7 GHz Krait Processor.
• Android 4.2.2 OS.
• 2 GB RAM.
• 16/32 GB Internal storage memory.
• No Expandable memory.
• 10MP CLEAR PIXEL Primary camera.
• 2MP Front camera.
• 2200 mAh Battery.
• Price: Approximately 13,000/- rupees.