Snapdeal India's largest e-commerce portal has been aiming for an 80% sales target through sale of smartphones and mobiles. The latest sales boost has been planned by the introduction of three new smartphones in collaboration with UK based telecom company called Fly Mobiles.
The three new handsets launched in febuary this year include – Qik, Qik+ and Snap. Both the Qik and Qik+ smartphones, powered by 1.7 GHz octa-core MediaTek processor, run on Android 4.4 (KitKat). The Qik+ has a five-inch high-definition (HD) display, while Qik comes with 4.5-inch FWVGA screen. The primary camera in both the models is 5MP. The Qik+ features a 13MP primary camera, whereas the Fly Qik has an 8MP one.The primary camera in both the models is 5MP. Battery backup seems just enough, with the Qik+ having 2,200 mAh and the Qik, 2,000 mAh. The Qik+ and Qik are priced at Rs 6,999 and Rs 5,999, respectively.
The Snap has been introduced as an entry-level 3G smartphone with a four-inch WVGA display. It runs on a 1.3GHz quad-core MediaTek processor with the Android 4.4 operating system (OS) and features a 5MP and 2MP primary and secondary camera, respectively. The phone is priced at Rs 2,999.
All the three models are dual-SIM phones. The company will offer an upgrade to Android’s latest OS, Lollipop, for Qik+ and Qik. Fly Mobile President Rahul Goel at the launch suggested that the company was targeting to sell one million smartphones by the end of 2015. The phones are priced at low margins to attract common mobile users in India and to extend facilities of 3G connectivity at minimal costs.
Snapdeal collaborates with Fly Mobile to introduce a new range of low budget smartphones targeting the average Indian customer.
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