Micromax Yu Yureka Plus to be launched at Rs 9,999

Micromax is one of the best electronics consumer company in India and also a leading handset supplier globally. The company has brought about technological revolution in India over the past decade and thus has become the 2nd largest smartphone company in India. They have been the pioneers in affordable connected devices for the Indian youth, produced according to their lifestyle and requirements. Being an icon of innovation the company has many firsts to its credits. Micromax was the first one to come up with 30-day battery backup, Dual SIM, QWERTY keypads and first quad-core budget smartphone. On this current day Micromax is positioned at impressive rankings in the tech market since they sell around 2.3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 25,000 retail outlets in India. Its on Monday that Micromax' s Yu brand has launched their new product the Yu Yureka Plus which is a direct successor to the Yu Yureka which was launched last year. The device will be priced at Rs. 9,999/- and will go on sale via Amazon by Friday. The registrations for the phone has already begun.



Yu Yureka Plus flaunts a 5.5 inch full HD display with a screen resolution of 1080x1920 pixels. The screen is layered with Gorilla Glass 3 for protection against fall and scratches. The back panel is of polycarbonate material.



The device runs on a 64-bit octa-core Snapdragon 615 SoC which is clocked at 1.5GHz with Adteno 405 GPU. The processor is coupled along with 2 GB of RAM space as well. The device comes with an internal storage of 16 GB and an external of 32 GB which can be expanded via micro SD card support. The Cyanogen OS 12 comes with extra customization options. It allows the users to theme individual apps using the new feature called App Themer. The new Cyanogen email powered by Boxer is also featured in this device.



The 13 MP rear camera with LED flash is complemented with a 5 MP fixed-focus front snapper. The rear camera features a a Sony IMX214 CMOS sensor with 5p Largan Blue lens and supports full HD video recording.
Yu Yureka Plus bears a 2,500mAh battery. Connectivity options on the board includes Bluetooth 4.0, Micro-USB, Wi-Fi, GPS and a 3.5mm audio jack. Being loaded with a number of sensor options including accelerometer, proximity sensor, ambient light sensor and gyroscope the device will truly be an amazing performer. The smartphone will be available in Alabaster White and Moondust color variants.

Key Features:

Display- 5.50-inch with 1080x1920 pixels and Gorilla Glass 3
Processor -Octa Core 1.5 GHz, Qualcomm Snapdragon 615, Chipset with 2 GB RAM
Camera- 13 MP rear and 5 MP front snapper
OS- Android 5.1 Lollipop with Cyanogen OS 12
Storage- 16GB and expandable up to 32 GB via micro SD card
Battery capacity-2500mAh(removable)

Our View

When compared to the earlier released Yu Yureka the new 'Plus' version doesn't feature a lot of changes. The processor and the chipset used are the same except for the Cyanogen 12 OS. As Cyanogen is best known for its personalization features and enhanced power performance the users will be presented with multiple options of utilization. However the improved screen resolution adds to much joy though that may still be over-shadowed by the fact that the battery capacity hasn't been increased as it still remains at 2,500mAh. Being protected with Gorilla Glass 3, a strong chassis and a tough polycarbonate back panel the new Yu Yureka Plus can definitely take a fall.
Yu Yureka Plus will be a direct take on the Lenovo K3 Note which has been launched recently at the same price tag. Lets see how the battle will fair since both being tough competitors.