Expanding its product line-up, Micromax has launched a new smartphone the Canvas Xpress 4G in India. The device is priced competitively at ₹6,599 and sports a 5-inch 720p HD display screen and is powered by a 1 GHz quad-core processor with 2GB RAM and 16GB internal memory with support for microSD card. The domestic handset maker has also collaborated with Airtel to offer bundled 'Double Data' offer to its 3G and 4G consumers.
Running Android Lollipop operating system, the dual-SIM smartphone comes with a 2,000 mAh battery. It comes with an 8MP A/F rear camera with LED Flash and a 2MP front camera. On the connectivity front, it offers WiFi, Bluetooth and supports Indian 4G bands.
The highlight of the Micromax Canvas Xpress 4G at the price is 4G LTE support, specifically Cat. 4 LTE with download speeds of up to 150Mbps. Micromax has lately been pushing 4G-enabled smartphones in the Indian market. The company initially announced the Canvas Blaze 4G, Canvas Fire 4G, and Canvas Play 4G in September. This was followed by the launch of the Canvas 5 smartphone priced at ₹11,999 earlier this month. The company recently also introduced the Canvas Blaze 4G+ by listing it on the company site. It bears 8GB of inbuilt storage, which is further expandable via microSD card up to 32GB. The Canvas Xpress 4G sports an 8-megapixel rear autofocus camera with LED flash, while there is a secondary 2-megapixel front-facing fixed-focus camera also on board.
The company started its strategic relationship with Flipkart on its exclusive series called Xpress around August this year with the launch of Xpress 2. In less than 3 months, Micromax says to have sold over 300k units of the Xpress 2. “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. Our partnership with Flipkart to launch Xpress series of smartphones has been the most successful one. And with the launch of Xpress 4G on Flipkart, we are adding yet another gem to our Xpress series in line with our vision to making 4G accessible to the masses,” said Micromax’s CEO Vineet Taneja in a press statement.
With a 5-Inch Display and 2GB RAM this smartphone costs ₹6,599
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