‘SF’ stands for San Francisco and this brings to mind a number of other companies and brands including Apple that have emerged from the same state. And talking about Apple, ex-Apple CEO John Sculley is also a co-founder of Obi Worldphone. And coming from Apple, you can expect the fit, finish and quality standards to be likewise. The new Obi Worldphone SF1 has been designed by San Francisco-based product studio Ammunition, which also developed Obi Lifespeed, a custom user interface for Android. Obi at the global launch had stressed that the Worldphone-series would be addressing the "market need between high-design smartphones at high prices and generic smartphones at low prices".
The Obi Worldphone SF1 comes in two variants; 2GB RAM with 16GB inbuilt storage, and 3GB RAM with 32GB inbuilt storage. While the 2GB RAM variant is priced at ₹11,999, the 3GB RAM variant is priced at ₹13,999. It comes with 4G LTE connectivity with support for Indian LTE bands. It features a unibody design with metallic accents and floating glass display.
The smartphone comes with a 5-inch JDI In-Cell IPS full-HD (1080x1920 pixels) display offering a pixel density of 443ppi, and sports Corning Gorilla Glass 4 for screen protection. The Obi Worldphone SF1 runs Android 5.0.2 Lollipop with the Obi Lifespeed UI, and is powered by a 64-bit octa-core Qualcomm Snapdragon 615 (MSM8939) SoC clocked at 1.5GHz coupled with an Adreno 405 GPU. The handset supports expandable storage via microSD card (up to 64GB).
The Obi Worldphone SF1 sports a 13-megapixel autofocus camera with LED flash, Sony Exmor IMX214 sensor, and f2.0 aperture. There is a 5-megapixel front camera with LED flash also on board. The dual-SIM (Micro+Nano SIM cards) based Obi Worldphone SF1 smartphone comes with dual microphones for noise cancellation, Dolby Audio, and Quick Charge 1.0 for fast charging. It is backed by a 3000mAh battery and features an accelerometer, proximity sensor, gyroscope, and ambient light sensor. It measures 146x74x8mm and weighs 147 grams.
"Smartphones have emerged as one of the world's greatest cultural tools for communication, entertainment and connection. Globally, for many people, the smartphone serves as a highly personal device that lifts up their lives. Obi has taken the best of Silicon Valley creating a new standard for design, craftsmanship and performance, the SF1 seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices. Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations," said John Sculley, Obi Worldphone co-founder.
Obi has re-branded itself to Obi Worldphone, and is back in to the market with a premium phone.
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