Since the launch of iPhone in 2007, Apple started ruling the smartphone market and ranking the top spot of smartphone maker in the world. But with the introduction of Google Inc's Android operating system, Apple iPhones commenced to extremely struggle. They lost the world smartphone market share from 23% in the fourth quarter of 2011 to 14.6% in the third quarter last year. Today Apple owns only $525.31 value per share, which is 25.5% down than its 52nd week high of $705.07 in September 2012. This market drop precisely recognizes the power of low cost android smartphones.
At present, the flagship smartphone of Apple, the iPhone 5 starts at $649 for the 16 GB version. At the same time, it costs $849 for the high-end 64 GB version. Thanks for the contract offer with 3 network carriers – at&t, Sprint and Verizon. They provide the iPhone starting at $199. Unfortunately, in a contract scheme, the iPhone will work only with the network carrier you choose. That means you can't change the carrier later.
Meanwhile, the major rival of the iPhone 5, Samsung Galaxy S3 begins at $499. It also offers more features and specifications than the iPhone 5. Moreover, in a contract basis with the network carrier customers can afford it for even $129. Realizing all these fact, now Apple is in to the cheaper smartphone market and to retain its top spot.
Hence the smartphone analysts conclude that the new iPhone is expected to be priced at $499. If so, it would be more than helpful to cut down the stake owned by Android devices and to retain their top position in the smartphone hunt. It is also estimated that the upcoming cheaper Apple device will be available in a contract basis with the network carrier at a stunning tag of $99.
However, there is no efflux regarding the technical specifications on the much awaited cheaper iPhone. The gadget is expected to be unveiled after the launch of the much anticipated iPhone 5S, which is guessed to happen in the second half of 2013.
