Yu Yureka – A Buyer's Choice?

Yu Goes Yureka With Best In Class Features and Price

After a long wait since the end of 2014, the Yu Yureka has finally been set up to start its sales in the mobile market. The phone, which has been launched as the subsequent brand of the Micromax, will be available for sales officially on 13th January 2015. Packed with a number of essential goodies, the phone is expected to create an identity of itself in the smartphone industry. The Yu Yureka is the first of its series to make its debut in the Indian mobile market.

Design and Styling

Yu Yureka

As in the name of the phone, innovation is a key term used in designing each corner of the smartphone. The Yureka looks like a typical range of smartphone yet it does have distinctive features which distinguishes it from other phones. The matt grey construction of the Yureka's body pannel is one such feature. Elements of design include a large 5.5 inch screen and an HD resolution of 1280x720 pixels with 267 PPI colour depth. Yureka comes in with an IPS with Corning Gorilla Glass 3. The phone is able to produce 16 million units of colour and hence the colour depth of the screen comes with enhanced viewing quality. More viewing capability is increased with the 80 degree angle of view.

Performance and Operating System

Yu Yureka

Yureka operates in an MSM 8939, 1.5Ghz Qualcom Snapdragon 615 (64 bit) chipset. The control system of the Yureka includes an Octa Core 64 bit CPU which promises to run high intensity games and superior graphics processing.

Yu Yureka runs on an Android 4.4.4 Kitkat Cyanogen OS 11. A powerful user experince is delivered by the Cyanogen OS11 focusing on optimizing the performance and speed, thus making the device easy to use. Advanced user settings such as privacy of datas and custom alterations in device makes it much more user friendly. Operating System of this phone allows a next level of personalization of the device.


Yu Yureka

With a price range of a normal mid-range phone the Yu Yureka gifts the customers with a stunning 13MP rear camera and an equally stylish front facing 5MP camera. The 13MP camera comes with a 5P Largan Blue Lens Architecture which is able to capture the moments at a swift 24 FPS (Frames Per Second) Full Frame Rate. An apreture of F2.2 is the opening of the camera. A powerful CMOS Sensor from Sony is installed in the phone for taking the best shots. For selfie lovers the phone is packed with a stunning 5MP front facing auto focus camera. Added features of the camera includes Live filters, Exposure control, Burst mode and a video mode with time lapse and slow motion (Slo Mo) capability. Video recording allows the users to record 1080p high resolution motions with 30 fps frame rate.


Yu Yureka

With a super speed 4G LTE the phone delivers the fastest connectivity feature to its users. The company claims that the data rate is 1.5 times higher than other regular networks and offers a download speed of 150Mbps. Data can be easly transferred through an USB 2.0 connectivity device. The device features an 802.11b/g/n WiFi connectivity and a Version 4.0 bluetooth connectivity.


With an extra capacity of 2GB DDR3 RAM and 16GB ROM the phone is able to store approximately 12.5GB internaly. Not enough? Well the phone also offers you an expandable memory capacity of maximum 32GB.


A phone with seemingly big design and an inner vault of immense technology requires an equivalent device power backup, hence the company has managed to install a built-in Li-Po 2500 mAh battery. The standby time claimed by the company is 210 hours with 7 hours of browsing time and 8 hours of talktime. Though it has a powerful battery, the question still remains upon will it be enough for long time browsing and talktime.


The Yu Yureka will be available for the customers at a shocking price tag of Rs. 8,999 which comes in the budget smartphone segment. Obviously this pricing of Yureka makes it the most acceptable device among the smartphone lovers.


Yu Yureka

Equipped with stunning line of feature, the Yu Yureka stands as a tough competitor for its rivals in the same category of smartphones. Yu Yureka is indeed a “Yureka” from the company. With a high power processor which guarantees high performance and experience the Yureka is one such phone that the customers are forced to own. High pressure of competition with other smartphones in the segment may not be an issue for the Yureka as it comes in an acceptable range of price and much more innovations built-in. Overall, the smartphone is infact the smartest phone in this segment. Making its debut in the market against its main rival, the Xiaomi Redmi Note, which is seemingly similar in price and quality. Although the 4G version of the Redmi Note is a little bit over priced which is a chance for the Yureka to get into the hearts of budgeted smartphone lovers. Being the first phone to deliver a Cyanogen OS at a price tag which is comparitively lower than other phone which offers the same operating system.
Written by .
Last updated on 13-01-2015. Published on 13-01-2015.
Published by Mobiles4Sale in category Reviews
Rate this Review :
3.8/5 (5 votes)

Latest Comments

Whats the point in boasting about 4G when Indian service providers doesnt even offer decent 3G speeds?
By on 13-01-2015
Spec seems promising. Lets see.
By on 13-01-2015
How can I buy this phone from Amazon? Its all very confusing. The registration process is very difficult to understand. When i try to register, i am getting a subscribe button.
By on 19-01-2015

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