Here it is, the Samsung Galaxy S7 Edge that comes with a brilliant design that could do more. The changes are not much compare to the old model. The screen is larger the rear of the phone is now curved too, yet somehow the phone doesn't feel too much bigger in the hand. making it sit nicely in the hand. It's waterproof. There's a microSD card slot.
WHY SHOULD I GET THIS PHONE?
The following features will totally make you want get this phone:
Dimensions: 150.9 x 72.6 x 7.7 mm
OS: Android 6 (Nougat update coming)
Screen size: 5.5-inch
CPU: Snapdragon 820 / Exynos 8890
Storage: 32GB/64GB (with microSD)
Rear camera: 12MP
Front camera: 5MP
Where the Galaxy S6 was good, the Galaxy S7 is great. The first iteration of the present design sacrificed waterproofing and storage flexibility, which the new generation restores. All phone companies talk about heeding user feedback, but Samsung is actually doing it. People decried the lack of a memory card slot in the S6 series and the sharpness of the Edge’s back, so Samsung fixed both. This is as responsive and adaptable as any market leader has ever been. Instead of smugly reciting its hundreds of millions of annual smartphone sales, Samsung’s mobile division has addressed people’s pain points and ushered in innovations that are entirely its own. Plus it’s refined and polished every facet of its hardware to an unprecedented degree.
What it misses is the clever elements that Samsung's used on the Edge. The display curves further away into the sides of the phone than ever before, which means that even though you've got a phablet-sized display, the phone is as compact as possible.
Place it side by side with the iPhone 7 Plus or 6S Plus and you'll see what I mean. The amount of bezel used above and below the display on Apple's phone is almost laughable, especially when you compare it to how tightly packed everything is on the S7 Edge – and the Samsung has a much, much larger battery. The S7 Edge is shorter and narrower (150.9 x 72.6mm) than the 7 Plus and 6S Plus (158.2 x 77.9mm), even though both devices have the same 5.5-inch screen size. The iPhone is however, a hair thinner at 7.3mm versus the Samsung's 7.7mm girth.
It's also very similar in size to the LG G5 (149.4 x 73.9 x 7.7 mm), which again sports a 5.5-inch display - with the Android manufacturers really sticking it to Apple.
Everyone in the mobile world now acknowledges the importance of industrial design as a competitive advantage. For a product to command a premium price, it has to look premium first.
Samsung was, for a long time, just a follower — but on the strength of its latest phones, it can rightly claim the position of now being a design leader. It's a company that benefits from having the scale and influence to determine its own design language, and it's chosen a delightfully beautiful one. The downside to being a leader that can be copied, however, is that Samsung will be forced to keep reinventing itself in order to stay ahead. Then again, maybe that’s no downside at all.