Research In Motion Ltd has released their debut operating system BlackBerry10 (BB10). Along with the releasing, they announced their taking over of the name of the product as their company name. RIM will be BlackBerry from now onwards. The company's Chief Executive Thorsten Heins announced this name shift in the New York launch. He added that now “it is one brand; it is one promise”. BlackBerry launched two new smartphones along with its release of the OS. Those two smartphones, namely Z10 and Q10, are supported by the newly developed OS, BB10. The Z10 is a touch screen model, whereas the Q10 comes with QWERTY key pad. RIM had initially planned to launch its BB10 OS back in 2011. but they had postponed it twice as they were struggling hard to make their OS a perfect one. The tech world had predicted that if RIM is not to release its debut OS before February, they would be at a loss as the MWC (Mobile World Congress) will deliver so many devices at a time, which will drawn the BB10. Now RIM has eradicated all the rumours and gossips by holding a grand launch for its flagship BB10.
The BB10 devices claim fast browsing, smart cameras, new features and unlike the older BlackBerry devices, they are coming a bunch of pre loaded applications including Skype and even Angry Birds. The BlackBerry Z10 touch screen device will be the first to hit the market it seems. It is expected to arrive in all countries soon, starting off at Britain today (Thursday). Meanwhile the Q10 device with its qwerty key pad will be arriving only on April. The BlackBerry Play Book will be updated with this OS soon.
Another main USP of the OS is that it is meant to make a smoother multi tasking facility. All opened application will be displayed in a panel in the forefront of the device itself. This panel can be accessed by swiping up from the bottom of the phone. This main panel can be used to switch between apps too. The 'in box' of the new BlackBerry device with BB10 OS is something different from that of the ordinary smartphones. It is named as BlackBerry Hub. It carries almost all notifications including text messages, emails, Tweets, Facebook notifications and even BBM (BlackBerry Messenger) and GTalk pings. You can reply to all these notifications from the Hub itself.
Another cool feature is the BlackBerry Peek, which allows you to take a quick glance over the unread notifications. All you have to do is to just swipe up from the bottom of the screen and then take a 90º turn to the right. Unlike its rival smartphones BlackBerry never get its platform jump in and out of the screen, thank to the emphasis given to single thumb interaction. The touch screen key pad has auto heat sensor facility which automatically enlarges the desired letter by sensing the heat of the finger, which makes typing pretty easy. The deluxe predictive engine is also far superior than that of the other smartphones available in the market. Any smartphone wins the market with its features and the applications it carry with it. The applications store of BlackBerry is called BlackBerry World. It includes 70,000 BlackBerry 10 applications. The new BlackBerry World will include a wide range of songs, movies and TV shows, with most of the movies coming to the store on the very day they are released on DVD. It has a next day availability of many TV series also. It will feature contents from all major studios, music labels and broadcast networks. BlackBerry 10 users are likely to have an access to leading apps from Disney, Cisco, Foursquare, Skype and Rovio. The feature called BlackBerry Balance keeps the user's Professional space and Personal space separately. It keeps the Work Apps segregated from the Play Apps.
One cannot hold one's tongue from speaking about the camera of the new BlackBerry. They have introduced a new feature to their camera, known as the Time Shift feature, which clicks several photos in burst mode and lets you go back in time to pick the image where a subject hasn't blinked or missed the moment. The camera app has an in built photo editor to edit your images to perfection. The app called Story Maker helps you to build slide shows with sound, captions, photos and video right from the handset. You can also add in special transitions also.
The features served by the new BB10 OS do not end here. These are only the main attractions. The RIM hold a very flashy launching for its BB10. Along with the launching of BB10 OS and Z10 and Q10 smartphones, RIM introduced their new creative director- Alicia Keys, who is a Grammy-winning singer and songwriter. The BlackBerry Operating System will have to compete with Apple (iOS) and Google (Android), which are already ruling the market. More BlackBerry devices with BB10 OS are on its way. So its time for the techies to get ready for a crispier competition as far as the smartphone market is concerned.
RIM turns BlackBerry henceforth along with the launch of BB10 OS.
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