Based on Android 5.1.1 Lollipop the HTC Desire 728 features a 5.5 inch HD IPS display with a screen resolution of 720x1280 pixels. The dimensions of the device comes up to 157.9x77.84x7.87mm and weighs around 153 grams. The available color options are Black and Gray or White and Gold. The handset sports a bezel less design which is not the usual pattern of this company. The sides are sleek thus giving the device an appealing look. The plastic body however allows the company to keep the costs down, even with a well-balanced look.
The 13 MP rear camera with LED flash is supplemented by a 5 MP front-camera. Being powered by a 1.3GHz octa-core MediaTek MT6753, the Desire 728 is coupled with 2GB of RAM. The dual-SIM device comes with a 16 GB of internal storage and can be expanded up to 2 TB via micro SD card.
The connectivity options include Wi-Fi, FM radio, Bluetooth, GPRS/ EDGE, GPS/ A-GPS, 3G, Micro-USB and 4G LTE TDD with support for Indian networks. Backed by a 2,800mAh battery the device can offer up to 21 hours of talk time and up to 485 hours of standby time in a 3G network. The audio quality offered will be good as the handset features the HTC BoomSound technology which is accompanied by Dolby Audio as well.
Display - 5.50-inch HD IPS display with 720x1280 pixels
Processor - 1.3GHz octa-core processor with 2 GB RAM
Camera- 13 MP rear camera with LED flash and 5 MP front-facing camera.
OS - Android 5.1.1
Storage - 16GB internal storage expandable up to 2 TB
Battery capacity - 2800mAh
Dimensions - 157.9x77.84x7.87mm
Weight - 153 grams
Color - Black and Gray or White and Gold
Connectivity - Wi-Fi, FM radio, Bluetooth, GPRS/ EDGE, GPS/ A-GPS, 3G, Micro-USB and 4G LTE TDD
The Desire 728 will be like a number of other HTC devices and will be competing against Motorola Moto G and Samsung Galaxy A5 and Galaxy A7 . With the 5.5 inch big screen and the Boom Sound front facing speakers the handset will be warmly welcomed by users wanting to watch movies or play exciting games on this device. The device will be available for $270. At times it looks like HTC has all the right ingredients for a brilliant device but of lately they had not been executing it diligently. The HTC Desire 728 seems like a neat launch and HTC was certainly in need of a new device in the mid-range category, but can it succeed?