One of the major factors directing a buyer towards a particular phone nowadays is its imaging abilities. Smartphones that come out these days can make even photos taken by average joes look professional. Some phones are being marketed only on the basis of their superior selfie-taking capabilities. But it is questionable whether today's phones are able to meet the needs of traditional photography enthusiasts. Puritans often scoff at how smartphone cams are better suited for Snapchat and Instagram rather than real photography. It seems like their prayers have been answered with the launch of the Kodak Ektra.
Before discussing the device's imaging department, let us first take a look at its basic specifications. The 5.0-inch display screen of the phone has a resolution of 1080x1920 pixels. It runs on Android 6.0 (Marshmallow) operating system and is powered by Helio X20 2.3GHz Decacore processor coupled with 3 GB RAM. An internal storage space of 32 GB has been provided and the external storage can be expanded up to 128 GB. The functions of the handset are backed by a 3000 mAh battery with 'Pump Express' fast charging support. Looks wise, the black-leather coating on the rear side of the phone gives it the look of a camera from the yesteryears.
The primary camera is a 21 megapixel Sony IMX230 sensor with f/2.0 aperture. It comes with dual-tone LED flash and can shoot 4K videos. The camera lens is coated with Corning Gorilla Glass to protect it from scratches and other damages. Exposure, ISO, focal length, white balance and shutter speed of the rear camera can be adjusted manually. The camera app has a 'Scene Selection Dial' feature where real-time changes can be made by selecting various modes like HDR, macro, night-time, landscape, panorama, portrait, and sport.
A 13-megapixel sensor with f/2.2 aperture has been given at the front. Both the front and rear shooters come with Phase Detection Auto Focus (PDAF). The dedicated shutter button of the phone will give the users the feel and ease of using a real camera. The "ARCSOFT Night Shot" technology and a Kodak-certified lens coating will together ensure that the smartphone produces high-quality images in low light. Photo editing app SNAPSPEED and video recording app Super 8 will come pre-installed on the device.
Priced at Rs. 19,990, the Kodak Ektra will be available exclusively through Flipkart. Sales will begin on the site at 4.00 P.M. today. The Kodak brand name carries with it a lot of expectation and from the initial looks of Ektra, it seems like a smartphone which can satisfy both normal users and photography junkies. But the phone runs on Android Marshmallow OS while most of the phones being launched these days run on the latest Android Nougat. Also, most phones of the same price range come with fingerprint sensors. Though Kodak is respected for its contributions to the world of imaging, it is a newbie when it comes to smartphones, so the success of Ektra would heavily depend on the company delivering on its promises.