Micromax, being an Indian company made fast growth in the smartphone business while competing with the biggest sharks in the international smartphone market. Micromax after their success of Doodle series, started their online-only subsidiary Yu Televentures to bring a range of smartphones under the 'Yu' brand name. This time they have Yu Yureka Black to offer to the Indian buyers.
YU Yureka Specifications
YU Yureka comes with a black all-metal body design with stylish looks, the smartphone feature a 5-inch full-HD (1080x1920 pixels) IPS display with 2.5D Corning Gorilla Glass 3.The processor section has a 1.4GHz octa-core Qualcomm Snapdragon 430 with 4GB of RAM. The smartphone has 32GB storage and supports expandable storage via microSD card up to 64GB.
The camera section has a 13-megapixel rear camera with dual-LED flash and an 8-megapixel front-facing camera with flash. Yureka comes with a fingerprint scanner embedded in the home button with a battery capacity of non-removable 3000mAh.
YU Yureka Software
The smartphone has all the latest design features when looking at the price tag, but one downside is that the smartphone comes with Android M at a time when Android Nougat is running on most smartphones. Now as the users are waiting for Android O, we think why a prospective buyer should go for it when other smartphones offer same specifications with updated software at the same price tag.
But the latest news is that Yu Yureka promises Android 7.0 Nougat at the time of launch, YU has already released Android Nougat-7.1.2 Beta Build. But users will need to update to the latest software manually.
Priced at Rs. 8,999, Yu Yureka will compete in the budget segment with the smartphones like Xiaomi Redmi 4, Lenovo K6 Power and Panasonic Eluga Note. Yu Yureka will be available exclusively in Flipkart by midnight, June 6 and comes in two shades, Chrome Black and Matte Black.
Yu Televentures, a subsidiary of Micromax Informatics Pvt Ltd., after a break is set to launch their Yureka Black in India
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