A small history of the largest mobile selling company in India and why it continues to be the King of the Indian Smartphone Market!
The company was established in 1983 and probed into the mobile manufacturing business with its first CDMA mobile phone - SCH 100. Since then it has battled top contenders like Motorola, Nokia and Sony Ericsson to capture 58% market share globally by 1997. This was an impressive feat considering its strong and long established competitors. In 2008, Samsung Electronics' Telecommunication Business declared its new business strategy focusing on consumer and marketing. Samsung mobile phones are divided into 6 major categories – Style, Infotainment, Multimedia, Connected, Essential and Business. Samsung realised the importance of customized handsets which suit the landscape and preferences of its customers and has been dedicated to the same. Sophisticated design combined with cutting edge technology which is affordable to the average user has been its target. It goes without saying that Samsung has also made its place among the elite group of top end tablet and notebook producers today.
Samsung introduced its first mobile phone to India in 2004 and continues to reign the Indian market with 40% sales share in India in 2014 (as per GfK data). Factors like the company’s continuous innovations through ‘Make for India’ programmes have led to exclusive focus on the Indian scenario. By prioritising the customers’ preferences, Samsung has been successful in banking on the vast tech-frenzy population in India. With a workforce of over 65000 employees, numerous innovation centres, 3 R&D lab and 2 manufacturing units across various cities in India, Samsung has successfully secured its spot among the top mobile manufactures.
The main attractions of this top notch mobile manufacturer are its Galaxy series of mobiles and tablets. It created a revolution by opening a world of Google Android Apps like Google Search, Gmail, YouTube, Google Calendar, and Google Talk. The phone's GPS enables Google Maps features such as My Location, and Google Latitude. It also supports MP3, AAC (including iTunes Plus) and other applications from the Google Store.
Different Samsung phones have never stopped charming customers globally. Be it the older versions with QWERTY keyboards or the Samsung Galaxy range of touchscreen mobiles, Samsung is known for its customer satisfaction. People who still share a nostalgia of the old school will affirm why Samsung is still a better phone. Longevity of design and continuous evolution in terms of technology are the trademark of this company. The company has also learnt to use to its advantage the Google Android OS and has successfully employed it in its latest products like The Samsung Galaxy S6 Edge. Equipped with an Octa-Core Processor and running on Android OS 5.1 lollipop, this device features an excellent 5.1 inch Quad HD Amoled display which produces the most stunning viewing experience.
The most fascinating aspect of Samsung's services are its willingness to cater to customers across the social strata. And so its products range from the Galaxy Star priced at Rs. 5420 to the Samsung Galaxy Note 4 at Rs. 56000! So from cutting edge technology to internationally styled devices and value for money products makes Samsung the undefeated champion of the mobile industry in India.
I would like to hear from all those who adore Samsung products. Please do share your comments here. And for those who disagree, I insist that they definitely leave their comments.