It was in December 2012 following a serious fall in the market share of its mobiles due to stiff competition from Samsung and Apple in the US, that the company decided to launch its flagship product – HTC One in 2013. The initial stages of this debutante smartphone faced grave hardships and could not win the battle against Samsung s4, the flagship smartphone of Samsung Electronics. Running a Qualcomm Snapdragon 600 1.7GHz quad-core with a 2GB RAM and 32GB internal memory, this 3G micro SIM device also features a 4.7 inches capacitative touch screen with 1080 x 1920 pixel (468 ppi) full HD display. The camera features a 4 UP rear camera and a 2.1 MP front camera with flash. The phone runs an Android OS 4.1 and is backed by a 2300 mAH battery. The phone seems a great deal for top-notch buyers as it is priced at RS.42900.
Following the release of HTC One, the company also released the smaller version HTC One Mini and a larger version HTC One Max in an attempt to present the One Line Up 2013 in the market. The HTC One Mini was in every way a younger sibling to the flagship model. With a 4.1 inch HD 720 pixel (341 ppi) resolution, 1800 mAH battery, Qualcomm Snapdragon 400 dual-core 1.4GHz processor with a 1GB RAM DDR2, Android with HTC Sense OS and HTC BlinkFeed for superior performance, this single sim 3G phone was able to stabilise the sales for HTC. The innovative metal body, the HTC Zoe feature which allows users to make slideshows of pictures with a background sound track and the enhanced performance of the UI are the top features to quote in this phone.
The HTC One Max on the other hand, was an equal hit in its own right. This smartphone features a 5.9 inch full HD 1080 pixel resolution and is run by a Qualcomm Snapdragon 600 processor 1.7GHz quad-core processor with Android with HTC Sense OS and HTC BlinkFeed. This smartphone also feature a single micro SIM and can support 3G/4G LTE networks in India. It has a RAM of 1GB with 16GB internal memory(variable) and supports extendable memory through micro SD card up to 64 GB. The HTC Boom Sound system amplifies music to a good high and ensures a great sound experience for video streaming and gaming. The camera features a rear HTC Ultra pixel camera with flash and front camera of 2.1 MP with wide angle lens with HDR capability. The 3300 mAH Li-Po battery ensures a good power back up. The HTC One Mini and HTC One Max are priced at Rs. 29100 and Rs. 35495 in India respectively.
By March 2014 with release of its HTC One M8, the company had regained from past losses and stabilized itself among its competitors. The launch of the HTC One Line Up had actually boosted its sales. The company also followed a close monitoring tactic by allowing its products to go on sale immediately after their launch on its own website and top e-commerce websites on the same day as its release. The HTC One M8 was an ungraded version of the HTC One flagship handset released in March 2014. This device packs a mix of stylish features plus excellent build quality. The device features a full metal body with sleek and slim edges that fits the hands well. Running on a Qualcomm Snapdragon 801 2.5GHz processor alongside 2GB RAM, 5.00-inch 1080x1920 display and 4-Ultrapixel rear camera, the device supports all the flagship features of HTC including HTC Zoe, HTC Boom Sound for heightened sound and HTC Blink for updates in a blink! The front camera is a 5MP one with flash. The phone has an internal storage of 16GB and supports a memory card up to 128 GB. With an Android OS 4.4.2 and HTC Sense 6.0, the smartphone promises an envious mobile experience. This device supports 3G networks and HTC One M8(eye) is another version of the same. The phone is priced at Rs. 39990 on Snapdeal.
By April 2014, HTC had reported gains of $22.1 billion. The slump in the market had been over-ridden and HTC began its upward growth. In the Mobile World Conference in Barcelona Spain earlier this year, HTC announced the launch of its Head Mounted Display called the HTC Vive. At the same conference, they also announced the 2015 HTC One Flagship device – the HTC One M9, the successor to the previous M8 and the HTC grip, in partnership with Under Armour. HTC One M9 smartphone is packed with a 5.00-inch 1080x1920 display powered by 1.5GHz processor alongside 3GB RAM and 20-megapixel rear camera. It was released in India in March this year and costs Rs. 45000 in India. The device runs on a Qualcomm Snapdragon 810 1.5 Ghz Octa Core processor with Android 5.0 and HTC Sense 7.0 with 3GB RAM for faster performance. The internal memory of the phone is 32GB extendable upto 128 GB using a micro SD card. This is a single nano SIM phone with a 5 inch capacitative touch screen and 1080 full HD display. The rear camera supports a 20 MP resolution and supports Wi-Fi, 3G and 4G LTE for internet browsing. The power source is a 2840 mAH Li-Po battery which ensure a decent power back up. HTC One M9 can be picked up from online stores at Rs.45000 in India.
The HTC mobile company undoubtedly caters to to the high-end buyers in the market. However considering the quality of the products up for sale and the long standing tradition of style and superior build quality, the customers are definitely getting full value for their money. Let us know your experience of using a HTC mobile in our comments section.
