We have seen Bollywood and Hollywood actors and actresses becoming brand ambassadors or models of international brands. Katrina Kaif, Ranbir Kapoor, even Lionel Messi are shining stars in the advertisements of smartphones. But those were for international brands. Now the trend is spreading to India too. Proving that they are behind no one, Micromax, the leading cell phone manufacturer of India have bagged an unexpected model for their device.
A new teaser has been released by the company starring Hollywood superstar Hugh Jackman. The star has whole heartedly accepted the offer from the company to become the brand ambassador of Micromax. The new teaser featuring Jackman promotes the upcoming smartphone from the company Micromax Canvas Turbo.
It is is for the first time that a Hollywood actor is becoming the brand ambassador of an Indian cell phone manufacturer. Speaking of which, Jackman said, “I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket.”
Looks like Jackman knows India only on the bass of our Cricket craziness. Take it from us dear Mr Wolverine, you are yet to see the competition going on in the Indian smartphone market! The team Micromax is overwhelmed by the acceptance of the super star. Shubhodip Pal, Chief Marketing Officer, Micromax said, “We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.”
One thing is sure that with making Jackman their model, Micromax has decided to travel beyond the borders and fetch world wide fans. Well, it is a good move. Let the world know that India is behind none. Best of luck Micromax!
Watch here the trailer featuring Jackman.
Micromax successfully bagged a Hollywood star!
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