Indian manufacturer Celkon has launched a 4G smartphone named Celkon CliQ and it has been made available for purchase through offline retail stores across the country. CliQ, as the name suggests, is aimed at consumers who are looking for superior imaging capabilities in the budget smartphone segment.
The 5-inch display screen of the device has a resolution of 720 x 1280 pixels. It runs on Android 6.0 (Marshmallow) and is powered by a 1.3GHz quad-core 64-Bit Cortex A53 processor. The phone is backed by a battery of 2500 mAh and has a RAM of 2 GB. It can store 16 GB of data internally, while the external memory is expandable up to 128 GB. A 16 MP camera has been mounted on the rear and an 8 MP selfie camera has been given at the front. A unique 'Live Cam' feature simultaneously records a video when a photo is being taken.
Though the cameras included in Celkon CliQ are of higher configurations than the ones offered by other phones in the segment, the fact that CliQ runs on Android 6.0 might prove to be a dampener for its prospects. Customers always want the latest version of Android in a newly launched handset. Also, the device comes with a weak battery. A photography focussed smartphone is expected to have a high capacity battery as clicking pictures and recording videos consume a lot of energy. Priced at Rs. 8,399, the competitors of Celkon CliQ are Panasonic P55 Max, Xiaomi Redmi 4, Xiaomi Redmi 4A, Lenovo Vibe K5 Plus, Oppo A37, Vivo Y51L, and Motorola Moto C Plus.
The 4G enabled phone contains a 16 MP primary camera and an 8 MP rear camera
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